---
title: "Disinformation Security: The New Front in Corporate Cybersecurity"
description: "There is a category of threat that traditional cybersecurity tools were not designed to address: disinformation security."
---

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# Disinformation Security: The New Front in Corporate Cybersecurity

There is a category of threat that traditional cybersecurity tools were not designed to address. It does not exploit technical vulnerabilities, attempt to breach a firewall or install malware. It exploits trust. A CEO deepfake video, a domain that mimics the company's own, a coordinated campaign of fake social media profiles: attacks that do not pass through the IT perimeter but target reputation, customers and revenue.

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![Disinformation security](https://business.solutions2enterprises.com/hs-fs/hubfs/Disinformation%20security.jpeg?width=2000&height=1220&name=Disinformation%20security.jpeg "Disinformation security")

Gartner has identified disinformation security as one of the emerging strategic technology areas, defining it as a set of systems designed to verify authenticity, prevent impersonation and track the spread of harmful information. The forecast is clear: by 2028, 50% of enterprises will invest in this type of solution, compared with less than 5% today. Total spending in the sector is estimated at more than $30 billion.

In this scenario, teaching employees how to recognise suspicious emails is of limited value when AI-generated content contains no grammatical errors, shows no obvious warning signs and accurately replicates the tone and style of corporate communications.

Disinformation security addresses three main dimensions.

- **Deepfake detection:** identifying manipulated or artificially generated audio, video and images before they are used for fraud or damaging campaigns.
- **Impersonation prevention:** monitoring and removing fake accounts, lookalike domains, counterfeit applications and fraudulent profiles across all channels, from the web and social media to the dark web.
- **Reputation protection:** detecting coordinated inauthentic behaviour and narratives designed to undermine trust in a brand.

 #disinformationsecurity #cybersecurity

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