---
title: "AI Act: What Is Really Changing for Italian Companies"
description: On 2 August 2026, a new phase of the AI Act came into effect, which governs the development and use of artificial intelligence across the European Union.
---

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# AI Act: What Is Really Changing for Italian Companies

On 2 August 2026, a new phase of the AI Act came into effect. Regulation (EU) 2024/1689 governs the development and use of artificial intelligence across the European Union. As of this date, the transparency obligations set out in Article 50 become applicable, and they do not concern AI system developers alone.

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![AI Act](https://business.solutions2enterprises.com/hs-fs/hubfs/AI%20Act.jpeg?width=2000&height=1125&name=AI%20Act.jpeg "AI Act")

One point that many organisations still underestimate is that the AI Act also applies to those who simply use artificial intelligence. Chatbots, virtual assistants, AI-generated content, deepfakes and biometric recognition systems all fall within the scope of the new regulation. Penalties, with maximum fines of up to €35 million or 7% of total worldwide annual turnover for the most serious infringements, are now enforceable.

It is worth clarifying what is coming into force now and what has already been postponed. The Digital Omnibus does not suspend the regulation as a whole: it only postpones the obligations concerning high-risk systems until 2 December 2027 or 2 August 2028, depending on the category. At the same time, important provisions on transparency, supervision and enforcement for general-purpose AI models are becoming effective. The requirements concerning AI literacy for staff (art. 4) and the prohibition of banned practices (art. 5), on the other hand, have already been in force since February 2025.

From an operational perspective, the new deadline creates a clear organisational requirement for Italian companies: knowing where AI systems are already being used. A survey limited to contracts held by the IT department only captures part of the picture. Many systems enter organisations through individual accounts, features added to software that has already been purchased, marketing platforms or tools used by external agencies.

The concrete actions companies should already have started are clear:

- map the AI systems currently in use
- identify cases where users interact directly with an AI system
- check with suppliers how compliant their solutions are with the requirements of the AI Act
- update privacy notices and internal procedures
- define roles and responsibilities within AI governance
- train staff on the proper use of AI tool

 #ai #aigovernance

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